Media Buying and Inbound Marketing Blog

One Secret for Finding More Customers

By Jane Peters on July 3, 2012 in advertising strategy, digital marketing, email marketing, d

Want more customers? Who doesn't?  Your marketing strategy must incorporate digital platforms to succeed in today's marketing environment.

If you want more customers, you have to use DIGITAL MARKETING!

Coupon Marketing for Lawyers?

By Jane Peters on June 13, 2012 in advertising strategy, lawyer advertising, marketing for attorneys

 For years lawyers have relied on yellow page advertising to promote their firms.  But as yellow pages become less and less effective, lawyers and their firms are looking for new ways to market.  Those law firms unable or unwilling to promote on...

ABC Beats NBC Sunday Night

By Jane Peters on June 12, 2012 in advertising strategy, media buying, TV ratings

Will CBS continue to air the Tony Awards?  As ratings languish for this award show, it seems CBS may not want to continue airing this ratings disaster. This year's musical winner Once and best play Clybourne Park didn't win too many TV viewers....