Media Buying and Inbound Marketing Blog

Media 101: OSU Basketball TV Ratings Miss the Big Shot

By Jane Peters on January 16, 2013 in advertising strategy, TV ratings, OSU Basketball ratings

With the rise of DVR usage, media buyers and advertisers are looking to more sporting events for solid ratings. 

Are You Using Inbound Marketing?

By Jane Peters on September 19, 2012 in advertising strategy, digital marketing, inbound marketing agency

Most of my clients generate leads and fill the top of their sales funnel with trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and traditional advertising media. These methods are...

CMT Adds More Redneck Programming

By Jane Peters on July 18, 2012 in advertising strategy, advertising, TV ratings