Media Buying and Inbound Marketing Blog

Are You Increasing Your Online Advertising for 2012?

By Jane Peters on November 9, 2011 in marketing strategy, advertising budgets

Online advertising has become the new sensation. If you're a business owner or marketing professional evaluating your return on investment (ROI), online advertising makes sense. Using online advertising to target potential customers on a local...

How Much Does It Cost to Advertise Your Business on TV?

By Jane Peters on October 17, 2011 in TV advertising, marketing strategy, advertising budgets

TV advertising still offers the largest reach of any medium.  The ability to see and hear a message is very powerful.  No one would be spending millions on Super Bowl spots if it wasn't effective.  But everyone can't afford the Super Bowl.