Media Buying and Inbound Marketing Blog

Super Bowl Advertising...Is It Worth the Price?

By Jane Peters on September 11, 2012 in TV advertising, media buying, advertising budgets

The next Super Bowl will be broadcast on CBS.  With the start of the football season, ad sales for Super Bowl spots are brisk.  CBS announced that the game is already 90% sold out. 

Are Networks Killing TV Advertising?

By Jane Peters on March 29, 2012 in media strategy, TV advertising, advertising budgets

The other night I was trying to watch a show on a commercials.  Normally, since I make a living buying those commercials for clients, I watch the commercials as avidly as the programs.  (Just so I know who is advertising and what competitors are...

5 Questions to Consider When Determining Your Advertising Budget

By Jane Peters on December 13, 2011 in advertising, advertising budgets