Media Buying and Inbound Marketing Blog

Pay-Per-Click Advertising Tips

By Braeden Mincher on November 24, 2014 in advertising strategy, Pay per Click, advertising budgets

If you are not directly familiar with pay-per-click advertising, you may have encountered it without realization. If you Google something and click on one of the results, you may have noticed the advertisements along the side of the results, this...

Super Bowl Advertising...Is It Worth the Price?

By Jane Peters on September 11, 2012 in TV advertising, media buying, advertising budgets

The next Super Bowl will be broadcast on CBS.  With the start of the football season, ad sales for Super Bowl spots are brisk.  CBS announced that the game is already 90% sold out. 

Are Networks Killing TV Advertising?

By Jane Peters on March 29, 2012 in media strategy, TV advertising, advertising budgets

The other night I was trying to watch a show on a commercials.  Normally, since I make a living buying those commercials for clients, I watch the commercials as avidly as the programs.  (Just so I know who is advertising and what competitors are...