Media Buying and Inbound Marketing Blog

Pay-Per-Click Advertising Tips

By Braeden Mincher on November 24, 2014 in advertising strategy, Pay per Click, advertising budgets

If you are not directly familiar with pay-per-click advertising, you may have encountered it without realization. If you Google something and click on one of the results, you may have noticed the advertisements along the side of the results, this...

Why You Should Use Point of View Reports in Your Marketing Strategy

By Jane Peters on November 2, 2014 in advertising strategy, media strategy, advertising budgets, POV reports

Media planning and buying has become much more complicated in today's marketplace. As traditional platforms like TV and radio become more and more fragmented, digital options have become more important. But how do you know where to spend your...

Super Bowl Advertising...Is It Worth the Price?

By Jane Peters on September 11, 2012 in TV advertising, media buying, advertising budgets

The next Super Bowl will be broadcast on CBS.  With the start of the football season, ad sales for Super Bowl spots are brisk.  CBS announced that the game is already 90% sold out.