Media Buying and Inbound Marketing Blog

If you are not directly familiar with pay-per-click advertising, you may have encountered it without realization. If you Google something and click on one of the results, you may have noticed the advertisements along the side of the results, this...

Media planning and buying has become much more complicated in today's marketplace. As traditional platforms like TV and radio become more and more fragmented, digital options have become more important. But how do you know where to spend your...

Do you know which shows it costs the most to advertise in? There are many factors that contribute to the cost of an ad: advertiser demand, ratings, and live viewing ratings.  Knowing the cost of advertising on TV can help you with your own media...