The rules for marketing today have changed. Traditional advertising such as TV, radio, newspaper, and direct mail were designed to appeal to the masses. Advertising was one-way:company to consumer.
Reaching millions of people to establish their brand with TV advertising has long been the aspiration of many small businesses. But when you can afford TV commercials in your market, what are your alternatives?
The radio industry is evolving. Over-the-air radio stations, online stations and satellite radio are vying for your ad dollars.