Media Buying and Inbound Marketing Blog

Do You Have an Inbound Marketing Strategy?

By Jane Peters on October 10, 2017 in advertising, marketing, inbound

The rules for marketing today have changed.  Traditional advertising such as TV, radio, newspaper, and direct mail were designed to appeal to the masses. Advertising was one-way:company to consumer. 

What Do You Do When You Can't Afford TV Advertising?

By Jane Peters on October 30, 2014 in inbound marketing, TV advertising, advertising

Reaching millions of people to establish their brand with TV advertising has long been the aspiration of many small businesses.  But when you can afford TV commercials in your market, what are your alternatives?

Radio Continues to Evolve as an Advertising Strategy

By Jane Peters on April 30, 2014 in radio advertising, advertising, marketing strategy

The radio industry is evolving. Over-the-air radio stations, online stations and satellite radio are vying for your ad dollars.