Media Buying and Inbound Marketing Blog

The Best Social Media Platforms for Your Small Business

By Jane Peters on October 9, 2017 |



Pew Research Center reports 70 percent of the public are using social media. With those numbers, can your businesses afford not to interact with customers via channels like Facebook, Twitter and other social platforms?  

It is true your marketing strategy should include social media, but you probably don't need to be on every platform. You want to use the platforms where you're more likely to reach and engage with your target audience.

Choosing the best social media platforms for your small business takes a little research and some experimentation. Here are some of the basics about today's most popular social media platforms to help you narrow your focus.

Facebook is the biggest social network in terms of name recognition and total users. With nearly 2 billion active users, Facebook is a great medium for connecting people from all over the world with your business.

Facebook is the leader in social media marketing. Facebook's rules and algorithms make it difficult for your followers see your posts. Organic traffic is almost non-existent due to FB's efforts to monetize the site. If you are willing to pay, Facebook is one of the best tools to use if you want to target a specific audience through paid campaigns. 

FB collects a lot of data about its users, and you can use this information to your advantage when you purchasing ads. It allows you to target a specific demographic, location, and even special interest groups. However, you need to identify your ideal target to use these features.

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LinkedIn is one of the best platforms for professionals and for branding your company. It is the largest business networking site in the world.

With the average household income per user hitting $109,000, which is much higher than Twitter, Facebook, and the other social platforms, you know you are dealing with people who mean business.

Conversations are geared toward partnerships and transactions, as opposed to how funny you looked in your birthday pictures, and everything is centered around advancing careers or building businesses.

LinkedIn is great for finding potential clients, searching for jobs or employees, getting introductions, promoting your company, and researching other companies. Professionals in all industries use LinkedIn to enhance their digital marketing.  If you would like to learn more, download our FREE LinkedIn tips.

Twitter is an online news and social networking service where users post and interact with messages, "tweets", restricted to 140 characters. With hundreds of millions of users and over 500 million Tweets being sent each day, Twitter offers a powerful opportunity for people to reach a global audience.

No matter what type of advertiser you are — a CEO strengthening their personal brand, a retailer promoting new products, a mobile app company hoping to get downloads, or just a hustler who wants more followers and likes — you can use Twitter to build meaningful connections with a relevant and engaged audience. These connections can lead to actions across a network of loyal customers for your business.

YouTube is the second largest search engine and is owned by Google. So when it comes to search engine optimization, videos are more likely to appear in search results than other websites. 

YouTube is the third most popular website in the world, with over a billion unique visitors each month according to the company. Using YouTube for your business has the potential for not only improving your search engine rankings, but also energizing your current customers, and attracting new ones. With just a small investment of time and tools you can create fun and engaging videos to host on your own YouTube channel.

Pinterest is a social platform with more than 200 million visitors last year. 81% of Pinterest users are female and men account for only 7% of the total pin. They have reported that 80% of visitors use a mobile device to access the platform.  This channel is optimal if you have great images to share. Quality images are likely to go viral on this site due to its visual nature. If your image is pinned by a highly-followed member, it has the potential to be viewed by millions of people.

Millennials (born between the early 1980’s to the mid-1990’s) use Pinterest as much as Instagram. The median age of a Pinterest user is 40, however a majority of the active pinners are below the age of 40.

Instagram offers a unique opportunity to businesses looking to reach their target market with engaging visual content. Visual content in social media continues to dominate in terms of engagement. Social media users want to see brands posting visual content. Unlike Facebook, which only shows your posts to a small portion of your audience, Instagram posts show up in the feeds of every single one of your followers. 

The key to building your search ranks and web traffic with Instagram is building your level of influence. It is essential to get more followers, entice them to engage, and establish yourself as an influencer in the Instagram community. This isn't always so easy. It takes time, and significant effort on your part to effectively use Instagram for your business.

For the best results you should identify which platforms seem right for your product and or service. Then try using several for a few months to determine which ones work best. You should see a trend in activity and you can then tailor your strategy to meet your goals.

Social media can be a powerful tool. It can also be a confusing and time-consuming one. Social media allows companies to listen to their customers and prospects and build relationships with them.

You know that your company should be using social media and that you need a social media strategy. As a social media management agency, we work with small to medium size businesses looking to add customers and grow profits using social platforms as part of their digital marketing.

Media Management Services Inc. offers a comprehensive program, from social media marketing to social media management, we believe that a successful campaign includes a solid strategy that includes audience engagement and interaction backed with state of the art analytics. FREE Consultation



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