Media Buying and Inbound Marketing Blog

SEO for Lawyers - Improve Your Search Rankings

By Jane Peters on October 9, 2017 |

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SEO for lawyers is essential for success in today's competitive market. If you're an attorney, you know you're facing lots of competition. As more and more firms depend on paid search or PPC to promote their companies, many ignore the importance of SEO or organic search. 

SEO stands for “search engine optimization.” It is the process of attracting online users to your site using the “free,” “organic,” “editorial” or “natural” listings on search engines.

All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search SEO for attorneys.jpgengine considers most relevant to users.

While paid search is very popular, organic search is very important. Money is not required for SEO. These are not paid search ads.

Every search engine has its own formula for ranking relevancy.  Google is notorious for changing theirs constantly to maintain the integrity of their rankings.

Coming out on top with SEO depends on delivering a high-quality website experience with great content.

There are several factors that seem to be universal with search engines. But no single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content.

Having many links won’t help if they are low quality links. But having several positive factors can increase the odds of success. As for negative factors, they obviously can worsen the odds.

Make no mistake. Search engines want people to use improve their SEO. They even provide help with SEO techniques, because good SEO can improve the user experience. 

Research has shown slower-loading web pages are associated with higher bounce rates, and up to 40% of visitors are likely to abandon your site if it loads longer than 3 seconds. So improving the load speed of your pages is important. 

Meta descriptions have no effect on your SEO when it comes to rankings. But, meta descriptions do affect your click thru rate (CTR). A good meta description can entice users to click on your post instead of the one above or below.  Higher CTR means that Google will consider your data more relevant more relevant and rank you higher. So good meta descriptions could effect your rankings.

Be sure to use header tags correctly. The Google crawler or bot checks HTML header tags such as H1, H2, H3, etc. to determine the relevancy of your content. The best practice is to have a single H1 tag per post or page and then multiple H2s and H3s beneath it.

This is one of your most important headers and should contain your targeted keyword. Additional headers could also include your keyword or long-tail variations of your keyword. 

However, there are some techniques that they deem “spam” or “black hat,” acts that if you do could results in your pages getting a ranking penalty or worse, being banned from the search engines entirely.

If your interested in learning more about improving your law firm's SEO, you can download our quick tips below!

 

Download Our Quick Tips!

 Media Management Services Inc., we can help you improve your search rankings!

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