Media Buying and Inbound Marketing Blog

Paid Search - Why You Need SEM

By Jane Peters on February 26, 2018 |

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PPC advertising

Paid search advertising is one of the most valuable digital marketing solutions you can use to help grow your small business.  

As a business owner, your focus is on growing your small business as quickly as possible and for as little as possible. Paid search advertising or SEM can help you do this.

Last year, over 250 million people in the United States were using the internet to browse or buy products and services. Most people used search engines to find and research their purchases. Paid search allows you to attract new customers and engage existing ones.

You can use PPC ads to generate sales leads, online purchases, phone calls, get customers through your doors, and other customer actions that help increase revenue for your business.

Pay-per-click ads or PPC ads, come in a variety of formats. The text ads that appear alongside Google search results are just one type of ad format you can create. You can also promote your products and services with video ads, image ads, app or digital content ads.

Media Management Services' PPC services include much more than just managing your AdWords account. It encompasses all the platforms from paid search to paid social. As a digital marketing agency, we construct campaigns that yield the best ROI for your small business.

Each ad format has its own benefits, whether it's the ease and affordability of running a text ad or  a video. We'll help you choose the best format and in some cases use multiple kinds of ads to reach your target audience.

If you haven’t yet taken the plunge into the world of paid search, but feel now is the right time, then click the button below to tell us a little more information and we can start a conversation.
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