Media Buying and Inbound Marketing Blog

Three Tips to Maximize Social Media Productivity

By Braeden Mincher on March 9, 2017 in advertising strategy, social media strategy, social media tips

By: Braeden Mincher, Social Media Manager

Media Buying 101-Reach & Frequency

By Jane Peters on March 4, 2017 in TV advertising, radio advertising, media buying

The mainstay of the media buyer for the last 30 years has been the standard measurement of gross rating points or GRPs.  

Gross rating points (GRPs) is a term used in advertising to measure the size of an audience reached by a specific media...

Three Tips for Better PR in 2017

By Jane Peters on March 3, 2017 in PR Tips, public relations

Public relations can help you gain the attention of your audience and help you tell them the story of you services, products and or messages. If you own a small business, you may think you have to spend thousands of dollars to have a good PR...