Jane Peters on March 14, 2017
Pay per Click,
Paid search marketing has many names. Search engine marketing (SEM), search engine optimization (SEO), pay-per-click (PPC), cost-per-click (CPC), cost-per-impression (CPM) search engine advertising and sponsored listings are just a few of the...
Braeden Mincher on March 9, 2017
social media strategy,
social media tips
By: Braeden Mincher, Social Media Manager
Jane Peters on March 4, 2017
The mainstay of the media buyer for the last 30 years has been the standard measurement of gross rating points or GRPs.
Gross rating points (GRPs) is a term used in advertising to measure the size of an audience reached by a specific media...