Media Buying and Inbound Marketing Blog

3 Tips to Grow Your Business in 2017

By Jane Peters on March 20, 2017 in social media, advertising, Facebook advertising


L'Oreal Named Hottest Digital Marketer

By Jane Peters on March 20, 2017 in digital marketing

Adweek has named L'Oreal the hottest digital marketer in 2017. Their reason ... a number of beauty brands have mastered social platforms like Snapchat and Instagram, but L’Oréal consistently seems to stay a step ahead of the competition.

Pay Per Click to Drive Traffic

By Jane Peters on March 14, 2017 in Pay per Click, online advertising, CPC, PPC

Paid search marketing has many names. Search engine marketing (SEM), search engine optimization (SEO), pay-per-click (PPC), cost-per-click (CPC), cost-per-impression (CPM) search engine advertising and sponsored listings are just a few of the...