Media Buying and Inbound Marketing Blog

Pay Per Click to Drive Traffic

By Jane Peters on March 14, 2017 in Pay per Click, online advertising, CPC, PPC

Paid search marketing has many names. Search engine marketing (SEM), search engine optimization (SEO), pay-per-click (PPC), cost-per-click (CPC), cost-per-impression (CPM) search engine advertising and sponsored listings are just a few of the...

Three Tips to Maximize Social Media Productivity

By Braeden Mincher on March 9, 2017 in advertising strategy, social media strategy, social media tips

By: Braeden Mincher, Social Media Manager

Media Buying 101-Reach & Frequency

By Jane Peters on March 4, 2017 in TV advertising, radio advertising, media buying

The mainstay of the media buyer for the last 30 years has been the standard measurement of gross rating points or GRPs.  

Gross rating points (GRPs) is a term used in advertising to measure the size of an audience reached by a specific media...