Media Buying and Inbound Marketing Blog

Oscar Ratings Will Cost Advertisers Big Bucks

By Jane Peters on February 20, 2015 |


There's gold in more than the Oscars.  Ad sales for this Sunday’s 87th Annual Academy Awards telecast are setting record prices for ABC. As media buyers and marketers search for TV ratings, live events such as the Oscars continue to increase in value.

“The price of a 30-second commercial spot during the telecast reached an average of $1.95 million, up 8% from last year, according to people familiar with the sales,” the Los Angeles Times reports.  “The lofty prices could help the network rake in more than $100 million for commercial time during the three-hour show.”

Ellen DeGeneres put the spotlight on the awards show last year when she delivered over 45 million viewers.  Can Neil Patrick Harris, this year's host, top those numbers?

ABC has reportedly sold out of ad time for the show well ahead of schedule.  Some spots were as high as $2 million.

In case you missed the list of movies nominated for Best Picture:

  • “American Sniper” Clint Eastwood, Robert Lorenz, Andrew Lazar, Bradley Cooper and Peter Morgan, Producers
  • “Birdman or (The Unexpected Virtue of Ignorance)” Alejandro G. Iñárritu, John Lesher and James W. Skotchdopole, Producers
  • “Boyhood” Richard Linklater and Cathleen Sutherland, Producers
  • “The Grand Budapest Hotel” Wes Anderson, Scott Rudin, Steven Rales and Jeremy Dawson, Producers
  • “The Imitation Game” Nora Grossman, Ido Ostrowsky and Teddy Schwarzman, Producers
  • “Selma” Christian Colson, Oprah Winfrey, Dede Gardner and Jeremy Kleiner, Producers
  • “The Theory of Everything” Tim Bevan, Eric Fellner, Lisa Bruce and Anthony McCarten, Producers
  • “Whiplash” Jason Blum, Helen Estabrook and David Lancaster, Producers

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