Media Buying and Inbound Marketing Blog

Do You Know What the Term Organic Search Means?

By Jane Peters on October 9, 2017 |


Every day you see more items in the grocery store adding organic to the name of their products. Demand for organic food is at its highest for more than a decade, organic search-441301-edited.pngaccording to major retailers. That’s good news for an industry that was hit hard by the economic downturn. Now it seems more shoppers say they are willing to pay a premium for organic food. 

Do you know what marketers mean when they are talking about organic results? Organic search results are listings on search engine results pages, such as Google and Bing, that appear because of their relevance to the search terms, versus their being advertisements. 

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO). Organic keywords contrast with pay-per-click (PPC) keywords, which are bid on through paid search marketing campaigns.

Organic search engine optimization (organic SEO) refers to the methods used to obtain a high ranking on a search engine results page in unpaid, algorithm-driven results on the search engine.

The better you are ranking for competitive keywords, the more organic traffic your site will receive.  Blogging consistently will see a steady increase in organic search traffic and higher ranking in search results. Regularly researching keywords to identify new ranking opportunities should be part of your SEO strategy. You can use these keywords to create new content. 

Traffic data is a great way to evaluate your website and marketing. Analysis of results can aid in ascertaining your ROI.  Traffic numbers should be evaluated over several months to observe trends and progress. 

While paid traffic can drive lots of visitors to your site, organic SEO represent human traffic, not clicks from other sources such as automated machines. By implementing organic SEO, your site will attract real visitors and traffic from real people, not automated crawlers or visitors. Also, organic visits don't go away if you stop paying for ads.

Media Management Services Inc. offers a comprehensive social media management program to help you effectively use social media. We believe that a successful social media campaign includes a solid strategy that includes audience engagement and interaction backed with state of the art analytics.

inbound marketing, SEO tips

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