Media Buying and Inbound Marketing Blog

L'Oreal Named Hottest Digital Marketer

By Jane Peters on March 20, 2017 |



Adweek has named L'Oreal the hottest digital marketer in 2017. Their reason ... a number of beauty brands have mastered social platforms like Snapchat and Instagram, but L’Oréal consistently seems to stay a step ahead of the competition.

L'Oreal was streaming behind-the-scenes footage at the Golden Globe Awards show with Spectacles and has designed more than 100 custom emoji decals that represent what real women look like. Their digital campaigns aim to make beauty accessible and relatable. 

The brand even has a program called Women in Digital. L'Oréal USA's Women in Digital program women in digital.pngfocuses on all women working in digital marketing, technology and IT functions by providing recognition, testing and recruitment opportunities.

They are focused on how technology is revolutionizing the beauty industry. Their vision is to address the beauty industry with technology created by women for women. CMO Marie Guin-Merle said “L’Oréal is putting women at the center of innovation efforts in their company, driving female entrepreneurs to innovate and push the boundaries of knowledge and become leaders in the beauty, fashion and technology industries.” 

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