Media Buying and Inbound Marketing Blog

Late Night TV Ratings Battle Moves to YouTube

By Jane Peters on October 27, 2015 |

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For the week of October 12-16, NBC's Tonight Show led the pack in TV ratings for Adults 18-49 and Total TV Viewers.  CBS's  Late Show with Stephen Colbert came in second far behind Fallon.  But Screen_Shot_2015-10-27_at_7.26.46_AM

Fallon delivered a 0.92 rating for the week in 18-49, with 3.409 million total viewers, to Colbert’s 0.59 average in 18-49 and 2.628 million viewers. The results are based on Nielsen Media Research “live plus same day” figures.

The Oct. 16 Jimmy Kimmel Live, Late Night, Late Late Show and Last Call were repeats. The Oct. 15 Late Show and Late Late Show were delayed by CBS' NFL telecast.  On cable, both The Daily Show and The Nightly Show were off a bit week to week.

As more and more TV viewers abandon their sets, the real battle is shifting away from television. The new platform everyone wants to dominate will be online as shows hope their videos will go viral and reach millions of views on YouTube. The Internet now provides huge levels of exposure that were never possible before.

Jimmy Fallon's Tonight Show has over 8,583,043 subscribers and 1,948 videos available on YouTube. Jimmy Kimmel's sketch of celebrities reading Mean Tweets Music Edition#2 has recently hit 28,777,124 views and he can boast 6,599,220 subscribers. 

Too tired to stay up late. You can always catch the highlight on YouTube or Facebook. 

Networks are moving to the internet.  Is your marketing keeping up?  At Media Management Services, we help medium and small businesses utilize traditional and digital platforms with consistent messages and expert media placement.  If you would like to learn more about how we can help you with your digital marketing, contact us at 614.297.1111 for a Free Consultation.

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