Media Buying and Inbound Marketing Blog

Do You Have an Inbound Marketing Strategy?

By Jane Peters on October 10, 2017 |

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The rules for marketing today have changed.  Traditional advertising such as TV, radio, newspaper, and direct mail were designed to appeal to the masses. Advertising was one-way:company to consumer. 

But no one is paying attention to these outdated tactics anymore. The web has changed the rules.  Facebook, Twitter, LinkedIn, email marketing, Google, mobile phones etc. allow marketing strategies to shift to targeting huge numbers of under-served consumers.

We (as consumers) have gotten smarter to advertising and are pretty good at tuning out most forms of traditional marketing.  That doesn’t mean most companies still don’t try to bombard people with cold calls, spam, direct mail, and all sorts of other techniques.  As we continue to improve our ability to filter out these tactics- outbound marketing methods become significantly less and less effective.

Now most people (even businesses) turn to Google and to their online personal networks to research and make purchasing decisions.

Looking for a new car?  Trying to find a new sofa? Have a repair problem?   Most people will Google questions like these to start researching solutions.  Had a really great shopping experience? Found a really cool website? Read an awesome blog post? This is the kind of information people are sharing on social media and it’s extremely influential and very powerful for a businesses.

Inbound Marketing

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

So what is Inbound Marketing?  Inbound Marketing is a way of attracting and engaging prospective customers online.  Inbound Marketing is about transforming yourself into a hub of information and content.  It allows you to connect and communicate with your audience.

Inbound Marketing Looks Like This:

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Attract...You don’t want just anyone coming to your site. You want people who are most likely to become leads, and, ultimately, happy customers. How do you get them? You attract more of the right customers with relevant content at the right time – when they’re looking for it.

Convert...Once you’ve attracted website visitors, the next step is to convert those visitors into leads. You do this by opening up a conversation in whatever way works best for them – with messages, forms, or meetings. Once you’re in touch, you answer questions and provide relevant content that is interesting and valuable to each of your personas – and continues the conversation.

Close...You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively do this? The sales tools available at this stage to make sure you’re closing the right leads at the right time, faster and easier.

Delight...The inbound way is all about providing a remarkable experience for your customers. Plus, they have much higher expectations of your business and how they’re treated than ever before. So, it’s even more important to engage with, delight, and make your customers successful. If you do, they will buy more, stay with you longer, refer their friends, and be happy to tell the world they love you.

Do you have an inbound marketing strategy? At Media Management Services, we're an inbound marketing agency, that provides clients with all the tools needed to compete with the big brands. We can help you develop a strategy for your small or medium sized business that will help you grow your company.

We're a growth agency that will use all the digital tools to get you found, generate more quality leads and build your connections to customers and prospects across multiple platforms. 

As a Hubspot Partner, we offer clients the latest tools for successful inbound marketing. Hubspot requires its inbound marketing agencies to pass comprehensive exams testing their knowledge of inbound marketing, content development, search engine optimization and other digital marketing strategies.

We're also Google Certified to handle all your SEM projects. We can build websites, create lead nurturing emails, blog useful and interesting stories and write and share remarkable content.

    To learn more about inbound marketing,

download our

FREE Guide Now!

FREE Inbound Marketing Guide

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