Media Buying and Inbound Marketing Blog

How Will Sling TV Affect the Future of Cable & Media Buying?

By Jane Peters on January 30, 2015 |

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As more people are cutting the cable cord, new services are emerging that will make unsubscribing from cable cut_the_cordmuch more attractive. 

Many people have been reluctant because pay-TV alternatives such as Netflix, Hulu and Amazon Instant Video don't have live sports. Sling TV removes that obstacle.

Sling TV is Dish Network's new subscription Net video service. It's likely to become available by the end of the month and will cost $20 monthly for about a dozen live TV channels, including ABC Family, Cartoon Network, CNN, Disney Channel, ESPN and ESPN 2, the Food Network, HGTV, TBS, TNT, The Travel Channel and Adult Swim.

The networks suggest it is targeting an older demographic and may make this alternative very appealing to cash strapped households.

One thing for sure... The way we consume content is ever changing and cable and TV networks are going to have to adapt.  Media buyers and planners are faced with more challenges to target the appropriate audiences for their clients, making inbound marketing a more viable alternative.

Meeting marketing goals in today's competitive, ever-changing environment has become increasingly complex. Additional options, higher costs, greater risks and smaller profit margins make the need for effective and efficient media and public relations planning more critical than ever.

At Media Management Services, Inc., we continually pursue the latest developments and trends in the marketplace to implement your marketing goals. We develop integrated 360 media plans that leverage both traditional and digital channels. If you need help with your media buying or strategy, give us a call at 614.297.1111.

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