Media Buying and Inbound Marketing Blog

Have You Tried Roku?

By Jane Peters on May 22, 2020 |

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Last year, Roku was the top connected TV (CTV) platform in the US, with 84.7 million users, Screen Shot 2020-05-22 at 9.47.48 AMaccording to eMarketer. They estimate that Roku users will make up 32.9% of US internet users and 46.9% of CTV users in 2020.

Why is Roku so popular? Roku’s continued strength comes from selling its standalone players and TVs through major holiday events, and are expected it to capture more than half the market by 2022. According to Roku’s estimates, one in three smart TVs sold in the US between January and September last year was a Roku device.

“Roku has been the brand most synonymous with CTV because it was the first CTV-focused device in the market," said Insider Intelligence junior forecasting analyst Nazmul Islam. "It has held onto the top spot in the face of competition through continued innovation. As Roku invests more in its devices and software, it's likely to maintain a strong lead.”

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