Media Buying and Inbound Marketing Blog

Get More Leads & Customers with Digital Marketing!

By Jane Peters on October 13, 2017 |

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media buyer OHWant more leads & customers? 

If you want to grow, you have to use DIGITAL MARKETING!

Digital marketing is an umbrella term for all of your online marketing efforts. Companies use digital platforms like email, Google search, social media, and their websites to connect with their current and prospective customers.
 
How you use these digital tools is the key to your success. Inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. 
 
The old school way is to use digital outbound tactics to put a marketing message directly in front of as many people as possible while they are online, regardless of whether the message is relevant or welcome. 
 
We strongly recommend the use of inbound tactics!
 
From your website itself to your online branding assets, digital advertising, email marketing, online brochures, and beyond, there are assets that fall under the umbrella of digital marketing. The best digital marketers have a clear picture of how each asset supports their goals.
 

Here’s a quick rundown of some of the most common assets.

Assets

  • Your website
  • Blog posts
  • Ebooks and whitepapers
  • Infographics
  • Interactive tools
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, and reviews)
  • Online brochures
  • Branding assets (logos, fonts, etc.)

Inbound Tactics

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content. 

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. 

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’  -- for example, Facebook advertising and Instagram advertising.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. 

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

When you are busy running your business, it's hard to find the time to create and execute a successful inbound marketing strategy. At Media Management Services Inc. we're an inbound marketing agency that can provide you with the tools and help you need to start attracting prospects and leads to your website. 
Get Started

 

 



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