Media Buying and Inbound Marketing Blog

Fall TV Ratings Not Very Inspiring

By Jane Peters on September 26, 2016 |

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If you're using television advertising in your marketing, you may be following the new Fall season on television. The fall broadcast season just officially started last week and it doesn't seem to be going so well, according to a story by Ad Age.

“TV’s most popular comedy got off to its slowest start in four years, as ‘The Big ratings_drop.jpgBang Theory’ on Monday night opened its tenth season on CBS with a not-insignificant ratings decline compared to its year-ago premiere.” 

Nielsen live-plus-same-day data shows that Monday’s “Big Bang” premiere averaged 15.8 million total viewers with a 3.8 rating in adults 18-to-49. These numbers are  down 19% in the demo from a 4.7 just a year ago. It was however, still the highest rated show on Monday.

CBS’s new Kevin James sitcom “Kevin Can Wait” pulled 11.1 million total viewers. The show is an important one for CBS, as it will be moving into the 8 p.m. anchor position, where it will lead in to the new Matt LeBlanc sitcom “Man with a Plan.”

NBC’s Emmy winning show ‘The Voice’ debuted its eleventh season attracting12.1 million viewers and a 3.3 among adults age 18-to-49, which is also a decline.

NBC’s new Ted Danson-Kristen Bell comedy “The Good Place,” airing at 10 p.m., drew 8.04 million total viewers and a 2.3 rating in 18-49. It's regular time slot will be at  8:30 on Thursday. Let's hope that is a better place for it.

“Dancing with the Stars” also declined with 10.7 million total viewers and a 1.7 rating in 18-to-49 for the season 23 premiere. This is a drop of 19% from their ratings last fall.

It's still early and unseasonably warm weather may be keeping viewers away from their sets, but many of the new shows may not be around for long. What are you watching this Fall?

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