Media Buying and Inbound Marketing Blog

Facebook Advertising....Is It Right for Your Business?

By Jane Peters on June 4, 2017 |


Facebook  has changed a lot since it's inception as a way to connect with college friends.  Not only did Screen_Shot_2012-05-24_at_9.36.17_AMFacebook become the most popular social network, but now it is changing online advertising.

Facebook advertising works best for companies that are selling to consumers.  Products that are unusual, eye-catching or unique have tremendous potential on Facebook.  But don't worry if your product or service isn't  in those categories.  This is a platform where friend's referrals mean everything and if you have great customer service and a high customer satisfaction rating....this could work for you.

The advertising objectives you can choose from are:

  • Clicks to Website: Send people to your website.
  • Website Conversions: Increase conversions on your website. You'll need a conversion pixel for your website before you can create this ad.
  • Page Post Engagement: Boost your posts.
  • Page Likes: Promote your Page and get Page likes to connect with more of the people who matter to you.
  • App Installs: Get installs of your app.
  • App Engagement: Increase engagement in your app.
  • Offer Claims: Create offers for people to redeem in your store.
  • Local Awareness: Reach people near your business.
  • Event Responses: Raise attendance at your event.
  • Video Views: Create ads that get more people to view a video.

Ready to get started? Skip the "Boost" your posts option and move right to the Power Editor mode.  If you are going to use FB ads you will need to make friends with the Power Editor.  This application makes creating your ads much easier.  It allows you to insert more ad copy into your ads while offering more options or targeting.  

To get to Power Editor, use the Google Chrome browser to go to or click Power Editor in the left column of your Ads Manager.

Once you're in Power Editor, click Download to Power Editor at the top to download the accounts you want to access. If you're having trouble downloading your accounts, check out our Power Editor troubleshooting tips. Note: Power Editor is only supported in the Google Chrome browser. 

With a little practice you'll soon be harnessing the power of FB to advertise your product or service.  If you need help, give us a call or email us.  We help small and medium sized businesses utilize the power of digital marketing everyday.

At Media Management Services Inc., we professionally develop, implement, and manage Google AdWords, Microsoft adCenter and Facebook CPC campaigns. We pride ourselves on our excellent reputation for providing cutting edge knowledge and years of marketing experience to maximize your digital marketing investment each month.  We're a digital marketing agency and a Hubspot partner.

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