Media Buying and Inbound Marketing Blog

Creative Ways to Use Pinterest in Your Marketing Strategy?

By Jane Peters on October 11, 2017 |

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Are you looking for a platform to show off your brand's personality, engage with your Pinterest marketing.pngfans and followers, and even generate more leads? Pinterest is perfect for accomplishing all of that, but many companies are confused about how to use the application to their advantage.  

Companies with products can easily use Pinterest, but if your company is focused on B2B, you may find it more difficult. Don't be discouraged, there are plenty of B2B companies who have found very creative ways to use Pinterest.

Here are some excellent examples of creative ways to use Pinterest from the Hubspot blog. 

1) Idea/Inspiration/Example Board

Inspire your fans and followers! Think about your target customers' interests and hobbies, and create a board to give them examples and ideas to inspire them. For example, Grand Image, a source of fine art for the corporate, hospitality, and healthcare design markets, uses its "Color Inspirations" board to inspire its followers with colorful examples, and Drake University uses its "Study Inspiration" board to motivate its student audience.

 

2) Philanthropy Board

Show off your business' philanthropic side with a philanthropy board! Pinning images of your employees giving back to the community will show followers that your company cares about the greater good, just as FedEx has done through its "FedEx Community Involvement" board.  

Use one of your boards to feature one of your latest marketing campaigns. DoubleTree hotels, for instance, uses one of its own to highlight images depicting its "Little Things Project Tour" campaign, which travels the country to bring the guests of its hotels little things that make a big difference when traveling. DoubleTree also uses its board to link to its Facebook page about the campaign to encourage engagement there, as well.

 

3) Video Board

Pinterest isn't only for pinning pretty images. Users can pin videos, too! So if videos are a part of your marketing mix, create a board just for them as Gemvara and Econsultancy have done.

 

4) Marketing Campaign Board

Use one of your boards to feature one of your latest marketing campaigns. DoubleTree hotels, for instance, uses one of its own to highlight images depicting its "Little Things Project Tour" campaign, which travels the country to bring the guests of its hotels little things that make a big difference when traveling. DoubleTree also uses its board to link to its Facebook page about the campaign to encourage engagement there, as well.

 

6) Products/Services Board

We don't recommend you litter your Pinterest presence with product-specific pins, but we think one or two boards dedicated to your products and/or services is just fine. AMD, for example, has a board dedicated to its technology, and there is one at HubSpot, too, featuring a peek at their marketing software.

 

7) Employee Board

Give Pinterest users the opportunity to get to know the awesome people behind your brand. Petplan Pet Insurance does this creatively in its "Meet the Team" board, in which it features most of its team members with a furry friend. Furthermore, Salesforce uses its board to highlight why its employees love working at Salesforce, and Peapod profiles its employees in its "Peapod Pros" board.

Are you feeling inspired? While Pinterest may not be perfect for every marketer in every industry, it does offer a huge opportunity for many. Pinterest users spend the most money of users on popular social networks -- nearly double the amount of money spent from Facebook users and triple the amount from Twitter users. This means that there's lots of potential leads and customers just waiting to be engaged and converted who will probably spend a lot of money with you. 

Media Management Services Inc. offers a comprehensive program to help you effectively use social media. We believe that a successful social media campaign includes a solid strategy that includes audience engagement and interaction backed with state of the art analytics.  

We can monitor your brand mentions and relevant conversations, track engagements automatically, and schedule your socials posts to be published when the right people will see them.

Social media marketing helps businesses find new potential clients by using users’ own shared information to identify interest. Rather than reactively targeting users who search a certain term, social media advertising proactively targets relevant users before they even begin their search.

Learn More! 

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