Media Buying and Inbound Marketing Blog

Cleveland Indians Deliver the TV Ratings

By Jane Peters on October 27, 2016 |


Cleveland and Chicago fans aren't the only ones excited about the World Series. Nielsen Metered Market data reports that Tuesday’s opening game of the World Series delivered the best numbers for Game 1 of the Fall Classic since 2009.

The game between the Chicago Cubs and the Cleveland Indians helped Fox to a win the prime time slot. Fox network is projecting the game as its highest-rated prime-time telecast of the broadcast season. 11823377_s.jpg

The game delivered a 12.6/21 overnight rating/share, according to Nielsen Media Research. That is a 20% increase over last year’s opener (10.5/18; New York Mets vs. Kansas City Royals) and a 58% increase from 2014 (8.0/13; San Francisco Giants vs. Kansas City Royals).

“World Series Game 1 powered Fox to an easy win across all networks in prime time on Tuesday night and the 12.6 overnight rating is the best metered-market rating for a World Series Game 1 since 2009 (vs. 13.8/22; Philadelphia Phillies vs. New York Yankees).

If you are using traditional media as part of your marketing strategy, you know the continued fragmentation and loss of viewers is making it harder to have an effective TV campaign.  Media buying isn't as easy as it used to be when your TV spending was divided amongst a few of the major networks. 

We've seen significant ratings losses in cable and traditional TV networks across the board. Luckily the bright spot on the landscape is sports programming. Sports is the only segment that guarantees big ratings with it's very large reach and live-audience delivery.

NFL games accounted for 45 of last season's 50 most-watched broadcasts, and 24 of those contests were held outside of the prime-time window.

While sports programming is grabbing all the ad spending, it may not be for everyone.  Live sports, while delivering the ratings, also comes with a big price tag.  Small and medium size businesses often can't afford the cost of airing during Sunday football or the Super Bowl.  So what media strategy do you adopt?

At Media Management Services we provide clients with all the tools needed to compete in today's competitive marketplace. What we do is get you found, generate leads and build your connections to customers and prospects across multiple platforms. We can deliver a consistent message that translates well for your digital and your traditional media platforms.

We explore ways to reach consumers by considering all aspects of traditional and emerging media usage. By providing a more focused and targeted media campaign, we help you reach potential customers in today's cluttered environment. We develop an individualized media plan that will meet or exceed your marketing goals and stay within defined budgets.  If you would like to learn more, give us a call.

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TV ratings sports programming Cleveland Indians