By Braeden Mincher, Social Media Manager
From the creators of Twitter, Evan Williams and Biz Stone have created a new social media network called Medium. Like any other social media network, each has their own unique twist that differentiates them from each other. Medium has been categorized as a place where people can blog but there’s more to this newer social media site. So what’s so neat about Medium?
Medium has a simple, clean design that makes it easy for its users to navigate around. The social site emphasizes on the quality of work that people create. Most other social media sites focus on who makes the content rather than what the content actually is; however, this is not the case with Medium. Medium thinks that the content being published is more important than who published it.
Medium is also very well organized. When you post something, it goes into “collections”, which are files of different themes of pictures, videos, words, etc. This is also another way to search for items you may want to read or look at.
While reading an article, there are options to “approve” what you’re looking at, this is the equivalent to liking something on Facebook or Instagram. By doing this, you can increase a post’s popularity in a certain collection. There is also an option to comment on a post. By reading posts and their comments on Medium, it seems that the people of this social network are there to read helpful and quality content, thus, all of the comments on Medium are positive of the post, which is refreshing compared to the comments people leave on other social media sites.
Medium gives you the opportunity to share your ideas and be a storyteller. No one likes to read lengthy Facebook posts, and Twitter is limited to 140 characters, but on Medium you have the freedom to write as long as you’d like. People get on Medium to read articles so write as long as you want because now you do not have to worry about “being too annoying” by writing a lot. Another cool feature that Medium has is that it approximates how long it’ll take you to read. If you’re stuck inside with nothing to do, you can see which articles are longer. On the other hand, if you do not have a lot of time to read an article, you can see which posts are shorter.
Another great feature of Medium is that it lists the top 100 articles on its site. These articles range from a wide variety of topics and the attention-grabbing titles may be that something you’re looking for. You can also recommend posts and invite your friends to try out Medium.
Medium is very simple to use. If Medium sounds like something that you would be interested in, you can sign up independently, with Twitter, or with Facebook. Whether you use this platform to tell a story, share an idea, or even if you want to go on Medium to blog, you’ll find others that are interested in reading and sharing content too. Medium brings together the mostpopular aspects of your favorite social media networks.
Social media can be a powerful tool. It can also be a confusing and time-consuming one.Social media allows companies to listen to their customers and prospects and build relationships with them.
By now you know that your company needs a social media strategy. We work with small to medium size businesses looking to add customers and grow profits.
Media Management Services Inc. offers a comprehensive program to help you effectively use social media. We believe that a successful social media campaign includes a solid strategy that includes audience engagement and interaction backed with state of the art analytics.