Media Buying and Inbound Marketing Blog

Social Media Moving to the Big Screen, Instagram Now Using Projecteo

By Braeden Mincher on July 24, 2014 |


By: Braeden Mincher, Social Media Manager

Do you want to bring your Instagram photos to the big screen? Well thanks to Ben and the Mint Digital Team, you can purchase a tiny Instagram projector called Projecteo.

It all began when Ben purchased a Rollei Slide Projector and was inspired by the physical presence of a film roll. Holding the film allowed him to relive old memories and he also enjoyed the fact that you can hold a picture up to the light to see what it is. He wanted the same feeling he had while looking at the film as he had while he was holding his Iphone. From there, Ben was on a mission to take the pictures he had on Instagram on his phone, turning them into something he can hold; he wanted to get the same magic.Instagram, Social Media

From this idea, he came up with the idea of the Projecteo, which is a mini Instagram projector. The way it works is simple too. First, you go to their website and choose nine of your Instagram photos you want to be on the film wheel. Mint Digital Team figured out a way to get Instagram photos developed on a single frame of 35 mm film with no limit on how many wheels you can collect.

Once you have your wheel of photos, you slide the wheel seamlessly into Projecteo. Just switch it on, and project.

Then all you have to do is turn the wheel to flip through your pictures. Acting like an old fashioned projector, Projecteo works best in the dark. But it is that simple!

Ben and the Mint Digital Team began their funding on a website that you may have heard about recently called “”. This website it a crowd funding website where people can make a plea for anything they want.

By making a profit goal and description of how money is needed, people can make donations to your cause. In return, the person asking for the crowd funding can give the donator something in return, depending on how much the donor gives. You may have heard about the kickstarter campaign for a man named Zack Danger Brown from Columbus, OH wanting to make a potato salad.

If you think there’s more to this story, there’s not. He just wanted to make a potato salad. His goal was only $10; however, due to the popularity of his wish, the potato-salad-loving people of kickstarter has crowd funded the man $61,656. This story has made nation-wide headlines and has brought in donations globally because of the weirdness of his campaign.

Somewhat similar to the potato salad campaign, Ben and the Mint Digital Team exceeded their $18,000 goal with 2,789 backers and a crowd funded total of $87,207 – $69,207 over their goal. People must be really in to the idea of old and new technology coming together. 

Projecteo gives the new generation of technology-loving people the best of both worlds with the simple way to take a picture with a phone and the old-fashioned way of viewing images with a projector.

Social media can be a powerful tool. It can also be a confusing and time-consuming one.Social media allows companies to listen to their customers and prospects and build relationships with them.

By now you know that your company needs a social media strategy. We work with  small to medium size businesses looking to add customers and grow profits.

Media Management Services Inc. offers a comprehensive program to help you effectively use social media. We believe that a successful social media campaign includes a solid strategy that includes audience engagement and interaction backed with state of the art analytics.  

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