By Heath Minger, Social Media Manager
Every day you see more items in the grocery store adding organic to the name of their products. For example, organic produce, organic pressed-juice, organic diapers, etc. These things are important to people who want the all natural, organic products, just as organic search is important for a business’ website.
Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
Organic traffic is a very important for your website. In fact, 70-80% of internet users ignore paid ads, focusing instead on organic search results.
This may seem difficult, but increasing your website’s organic traffic is easier than you might think.
Here are some tips that will help your business optimize its organic SEO.
Keywords are Key!
By assigning keywords to the pages of your website, you are essentially anticipating all of the different search variations that could and should lead users to your website. The more keywords that you use the better! It is also a good idea to assign natural phrases as your keywords. Ask yourself- How would you search for your site? and use the words you think a typical user would use in their personal search.
You need to include keywords in the content you write about. This doesn’t mean to throw keywords in your writing everywhere possible. Google mainly looks at the Page title, page headline, body copy, meta description and links, both internal and external for keywords.
Since there is no magic number for how many keywords an article should have, it is best to produce good content and naturally integrate the keywords into your writing. Good content will always beat SEO.
With the advancements in smartphone and tablet technology, mobile-browsing is set to bypass desktop browsing within the year. Since SEO relies heavily on your website’s engagement, it’s important to have a website design that is very mobile friendly. Users will often skip through a website that is not easy to navigate.
A social page for your business is an extremely integral part of getting traffic to your business’ website. If you create and share relevant and engaging content for your customers to read on your social page with a link back to your business website, you will build authority and credibility to consumers and optimize your SEO.
Media Management Services Inc. offers a comprehensive social media management program to help you effectively use social media. We believe that a successful social media campaign includes a solid strategy that includes audience engagement and interaction backed with state of the art analytics.