Media Buying and Inbound Marketing Blog

5 Content Marketing Tips For Inbound Marketing

By Heath Minger on July 28, 2014 |

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By Heath Minger, Social Media Manager

By now you know that creating and publishing content is very important for your inbound   marketing strategy.  One of the best ways to market to your customers and prospects is tocontent creation pic
write a company blog.

Blogging has many advantages that other platforms don’t provide.

A blog allows you to build credibility and trust while increasing traffic to your website.

Consistent blogging has been shown to provide:

  • More traffic to your site
  • Higher rank in organic searches
  • More inbound links to your site
  • More qualified leads from your website

Creating and writing blog articles can be a long process. You find something that you want to write about, do all the research, and then finally put it all together into a blog post.

You patiently wait around to see how many people will read and comment on your post, but you find that no one is reading your content. What do you do?

Here are some content marketing tips that you can try when you find that no body is reading your content.

1. Create Fresh Content Regularly
The first thing that you need to do as a blog content creator is to post fresh content on a regular basis. Content posts prove your authority. Someone may not be looking for your services or product tips today, but someday they will. Write content now and get the attention and views later.

2. Write About Relevant Topics
Write about popular topics in your industry. Find out what consumers in your industry are interested in and write about those topics. You can localize your content by niche or location that has relevance to your business.

3. Imitate Successful Companies
Copy the creative efforts of big businesses. Their marketing teams create content to promote through email, social media, and off line. This gives the sales team leads (those who show interest by filling in a form, taking a webinar, etc). After a sales team follows up with these leads. They make phone calls and send emails until a sale is made. As a small business, you may not have the time or staff, but you should try to replicate this process. This will help your business grow.

4. Change Your Expectations
When writing, you want to create the best and most informative content possible. This encourages readers to return to your blog and read your other articles that you publish. But perhaps you should aim for base-hits instead of home runs with your content. Sacrifice a little quality for quantity. It is better to write 10 informative pieces that are good instead of 3 great ones. Often it is difficult to predict what content will resonant most with your readers. 

5. Schedule Time to Be Creative
Creating good content isn't easy. When you are strapped for time, creating good content is even harder. Schedule time daily or weekly to create content for your business. Write several blogs and publish them in intervals. Having it on your calendar will push you to create new content on a regular basis and keep your readers coming back for fresh content.

Content creation is how you increase your prospects. If you find that your content isn’t getting as many views as you would like, try following these tips to increase the quality of your blog posts.  If you find you need help creating content, Media Management Services can provide content for use across multiple platforms.

Media Management Services Inc. offers a comprehensive social media management program to help you effectively use social media. We believe that a successful social media campaign includes a solid strategy that includes audience engagement and interaction backed with state of the art analytics.

Blogging Tips for Business


Reference:
http://www.huffingtonpost.com/sajeel-qureshi/8-content-marketing-tips-_b_5579296.html?utm_hp_ref=small-business&ir=Small+Business

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