By: Braeden Mincher, Social Media Manager
It takes more than merely sending out an occasional tweet to successfully market yourself on Twitter - or posting anything on social media for that matter. Since Twitter’s design is fast-paced, people can easily forget the tweets you send out with a scroll of the page. The amount of users on Twitter is growing with more than 230 million active users and about 500 million tweets sent out each day.
However, there are ways that you can get the most out of your Twitter account. In order to increase customer engagement, there are four simple changes you may want to make to optimize your Twitter account.
First thing you should do is maximize your presence as much as you can. Your profile should be clear and identifiable to everyone that views it. Choose a Twitter handle that best represents your business in a clear, concise manner and make your profile picture and header image a recognizable symbol that embodies your business. This can be a professional photo of you, a company logo, etc. Then comes your bio. Make sure your bio includes keywords that communicate the purpose of your business. Lastly, you need to include the location of your business when prompted to in the settings and a direct URL to your website as well. Placing all of these elements in your profile will give you an identity set aside from competition and it will help people navigate through the clutter to find you.
You also need to work on your Twitter strategy. Think of innovative tweets that will engage your followers. Know what you want your goals to be; this can derive from the sole purpose of your business. Also, know who your audience is and what they may want to hear about. Producing a clear, concise strategy will help with the organization of your Twitter account which can then lead to more customer engagement and business for your company.
Twitter should not be your only online marketing strategy; it should be an asset to your overall marketing strategy. Add a Twitter widget to your other platforms such as your website, blog, events, and other social platforms such as Facebook and Instagram.
The last bit of advice for making the most out of your Twitter account is to monitor, measure, and adjust. To make sure that you’re hitting your goals and checking if your strategy is working you need to measure your results. There are tools you can have that help you manage your social media accounts and help you measure your reach and influence as well as gain insight into your audience’s demographics. A few of these sites include Klout, Twitter Analytics, Demographics Pro, Sprout Social, and Hootsuite. Having these tools can allow you to try out different things with your social media accounts to see what works the best for you and your business.
Using these helpful tips, you will be able to make the most out of your Twitter and other social media accounts and by now you know that your company needs a social media strategy. We work with small to medium size businesses who want to add customers and grow profits.
Social media can be a powerful tool. It can also be a confusing and time-consuming one. Social media allows companies to listen to their customers and prospects and build relationships with them.
Media Management Services Inc. offers a comprehensive social media management program to help you effectively use social media. We believe that a successful social media campaign includes a solid strategy that includes audience engagement and interaction backed with state of the art analytics.
Ref: Business News Daily