By: Heath Minger, Social Media Manager
Business blogging is a very important and effective way to make a connection with customers online. HubSpot says 60 percent of businesses who blog acquire more customers!
Having a business blog gives a business a practical and powerful way to share useful, relevant information with customers. Business blogging also allows you to attract customers by generating traffic to your blog and landing pages which then turns into business!
Whether you are an expert blogger who has been blogging for a substantial amount of time, or someone who is new to the blogging world, there are lots of tips to that will allow you to increase the customer’s experience while viewing your blog.
Here are just a few…
Treat Your Articles as a Product
A product is only useful if others want it. Ask yourself this question when composing content: “Would anyone pay for reading this?” If you answer no to this, then the quality of your content needs to change!
As a business blogger it is very important that you engage with consumers in a way that is beneficial to them, and also to your business. If you would not want to purchase your content, why would consumers? By treating your articles as a product you will be able to create something that consumers will want to read (not buy), and hopefully share!
Answer Consumer Questions
Answering consumer questions is a simple yet incredibly important blogging strategy. Put yourself in the shoes of the consumer. You read a published blog about a business, but the blog does not answer all of the questions you may have, so you post a question. Now imagine if you never receive an answer to that question. Would that cause you to go ahead and purchase anyway or to search somewhere else that will answer the questions you have?
If companies will simply turn themselves into great listeners and truly hear the questions they’re getting from their customer base, their blogging ideas will never cease. This also will increase the overall loyalty and blog traffic on the business’ blog.
Your personality is something that no one else can duplicate! So you should work to develop a blogging style that is unique to you. As a business blogger it is best to include personal stories, experiences, opinions and lessons learned in your blog posts as a way to connect with your readers on a personal level.
Above all else, if you are true to yourself in the content you create, you will have a much greater opportunity to build a loyal audience.
Business blogging can be a highly beneficial aspect to your marketing mix, so utilize it and do it the right way! If you would like to learn more tips for maximizing your blog, download our Free Tips Now!
Media Management Services Inc. offers a comprehensive program to help you effectively use social media. We believe that a successful social media campaign includes a solid strategy that includes audience engagement and interaction backed with state of the art analytics.