By: Braeden Mincher, Social Media Manager
Have you ever noticed which of your tweets, posts, and pictures get the most retweets, favorites and likes? Part of it could be the quality content you send out, but have you ever considered what time you send a message out?
If you’re looking to get more shares, favorites and retweets you may want to reconsider the content you send out. Timing is another really important factor…think about it, do you think more people will see your message at 4 a.m. or 4 p.m.?
Let’s start with the best and worst days to post. The most dreadful day of the week is the worst time to post; yup you guessed it, Monday! This only makes sense that the best days to post would be Thursday, Saturday and Sunday, being that those are happier days of the week. Posting from your social media accounts on these days will help you get more people to see and share your posts.
Next tip in the social media lineup is timing. Every social media account differs when it comes to the best time to post but we’re going to stick to the two social media giants: Facebook and Twitter.
- For Facebook, the best time to update a status or post is between 10 a.m. and 4 p.m. The worst time to post is between the hours of 8 p.m. and 8 a.m. Makes sense, right?
- As for Twitter, things are a bit different. The best time to tweet is right around 1 p.m. to 3 p.m. Not as big of a time frame as Facebook, but that’s ok. Twitter and Facebook are similar when it comes to the worst time to posts though, which is between the time of 8 p.m. and 9 a.m.
Now that we’ve established the best and worst times and days to communicate on social media, let’s move onto the best content to share with your followers and friends.
- Statistically, tweets with images get 18% more clicks than those without.
- Tweets with images get 89% more favorites than those with no image.
- Last but certainly not least…tweets with images get 150% more retweets than tweets with no image.
Who knew images were so popular? Moral of the story, tweet pictures (if you can). But don’t go image-happy-overboard (yes, I just made that hyphenated phrase up, but you get the point). Make sure that you’re not only posting images, mix it up at bit! Post fun facts, quotes, links to your website, and ask questions to your followers to keep them engaged! Having interaction with your followers, especially if you’re a smaller business will show that you care about the customer.
Social media can be a powerful tool. It can also be a confusing and time-consuming one.Social media allows companies to listen to their customers and prospects and build relationships with them.
By now you know that your company needs a social media strategy. We work with small to medium size businesses looking to add customers and grow profits.
Media Management Services Inc. offers a comprehensive program to help you effectively use social media. We believe that a successful social media campaign includes a solid strategy that includes audience engagement and interaction backed with state of the art analytics.