Media Buying and Inbound Marketing Blog

How MLB Can Teach You To Engage With Customers on Social Media

By Braeden Mincher on April 18, 2014 |


By: Braeden Mincher, Social Media Manager

Whether you’re a baseball fan or not, you may learn a thing or two about Major League Baseball’s new strategy to interact more with their audience.

MLB hit a homerun with a newer type of social media called Snapchat. For those of you who are unfamiliar with Snapchat, it is a picture-sharing app that allows you send pictures to people on a friend list that you created. After the picture is sent and received, the intended recipient of the picture gets to view the picture for one-to-ten-seconds (depending on how long the sender sets it for) then the picture is gone forever!

Being that Snapchat is more popular with the younger crowd, MLB decided to jump on the Snapchating bandwagon because it believes that the Snapchat app is a more personal experience for their fans. It also allows them to reach a new demographic of fans. MLB snaps their fans as if they were close personal friends, but it’s all for fun! They don’t use Snapchat to post updates of the game or to break news, but they use Snapchat to be fun and show off the players’ personalities and life outside of the media marketing

By making a closer connection to their fans, the audience of the MLB has a new, different outlook on the game past the serious and tedious innings- showing that MLB and their players can have fun too!

Realistically, we know that having a Snapchat account may not work for every business, but the idea of making a closer connection to your audience is still relevant. So what social media platforms can your business use to show off its personality?

Let’s start with the infamous Facebook account. Facebook allows you to not only reach a new demographic, but also allows people to share your information with their friends. Think of Facebook like a mini website that gives your audience a brief overview of what it is you have to offer. Facebook is a great platform to help expand your business.

Twitter is another social media site that can boost the recognition of your business. Twitter is more interactive compared to Facebook so replying to your followers is just as important as composing original tweets. Having a Twitter account can also help you monitor what people are saying about your business, the good and the bad! Catching that ahead of time can help clear up any confusion people had about your business or you can show appreciation to those who are giving you good reviews to the world of social media.

Linkedin is another great social media account to have for your business. Linkedin is more of a social media account for professionals, so you won’t see kids sharing a picture of a kitten on this site. Linkedin allows you to make connections in the professional world that can add to your online reputation.

Not to say that your business needs to be like Major League Baseball and get a Snapchat account, but the idea of using creative means to build a relationship with your audience is an important lesson that we all can take from them. Who knew that we could learn about marketing from baseball players? Be creative, light-hearted and fun – show your customers another side of your business!

Social media can be a powerful tool. It can also be a confusing and time-consuming one. Social media allows companies to listen to their customers and prospects and build relationships with them.

Media Management Services Inc. offers a comprehensive program to help you effectively use social media. We believe that a successful social media campaign includes a solid strategy that includes audience engagement and interaction backed with state of the art analytics.




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