Media Buying and Inbound Marketing Blog

How LinkedIn is Passing Facebook in Terms of Success

By Braeden Mincher on May 12, 2014 |


By: Braeden Mincher, Social Media Manager

When we talk about the big social media powers, what comes to mind? Facebook? Twitter? YouTube? Have you ever considered Linkedin to be the top dog in the social media world? My explanation may surprise you. 

Linkedin may be the most increasing site from last year. In a study from ROI Research, 59 percent of the people who responded said that Linkedin was their number one most important social media site. This is a dramatic difference from last year when only 41 percent of respondents said that it was their number one social site.Linkedin Tips, OH agency

What is different about this is that the average Linkedin user logs in to their account approximately 2.9 times per month. This number stands out compared to the amount of time people log on to their Twitter or Facebook accounts which averages every day even multiple times per day.

But you wouldn’t post pictures of your night out on the town on Linkedin. You also won’t see your 12-year-old cousin making sad statuses about her boyfriend breaking up with her. This is because Linkedin is considered a professional site used for those in the work force or looking for a job.

Here are 5 reasons why Linkedin takes the cake:

It has the best and most fan-favorite features from other social media sites. Before, you couldn’t upload a picture onto Linkedin but slowly and surely, it is taking popular features from other successful social sites like Facebook. Other copied features include the ‘like’ and the ‘share’ button as well.

Developing your personal brand. You can tell a lot about a person by looking through their social site page. This could be a good or a bad thing… but it all depends on how you present yourself. Since Linkedin is a professional social site, take this to your advantage. Keep it classy and professional.

It’s safer. You’re the only one that can control y our profile. No one can write a status and tag you in it on your page. This also includes pictures; you only get one picture for your profile, so this means nobody can upload an inappropriate picture of you celebrating New Years.

Networking and the power of word of mouth. People trust one another when it comes to reviews; whether that is a new movie or a restaurant you’ve wanted to go to. On Linkedin, friends can recommend you and this can lead you to a new job or finding a new client. There have been several cases of this happening, and I’m pretty sure that Facebook or Twitter hasn’t been as successful when it comes to finding jobs or clients.

It’s growing. Especially in the past year, people have realized how important Linkedin is. Companies have taken it a step further and upgraded to the premium recruiter accounts which lets them connect to any Linkedin user they want. As more people find out about the multiple success stories of Linkedin, the more they want to sign up, thus Linkedin is rapidly growing. 

Linkedin has the best of both worlds when it comes to social media. If you haven’t signed up, we encourage it! If you’re already member, congratulations, you’re on top of the game.

Social media can be a powerful tool. It can also be a confusing and time-consuming one. Social media allows companies to listen to their customers and prospects and build relationships with them.

Media Management Services Inc. offers a comprehensive program to help you effectively use social media. We believe that a successful social media campaign includes a solid strategy that includes audience engagement and interaction backed with state of the art analytics.  

Download The 5 Most Common  Mistakes Companies Make on LinkedIn


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