Media Buying and Inbound Marketing Blog

How Your Target Demo Affects Your Social Media Strategy

By Braeden Mincher on April 1, 2014 |


By Braeden Mincher, Social Media Manager

Everyone has heard of the generation gap, but have you ever considered the social media generation gap? It seems that people of all ages are on some type of social media network nowadays but it is important to consider how those age brackets use the social media they’re on in order to market to a certain demographic.

Social media is becoming more important with how businesses advertise their brands. However, a lot of brands are specific in the demographic that they want to reach. So where and when do you want to advertise using social media?social media strategy OH

It all begins with the innovators. These are the people who are the first ones to try out a new social media network. They are risk-takers and leaders. Typically these innovators are young adults (age 18-29). This age bracket is also the most active on social media with an overwhelming 89 percent on social media networks.  Twitter is the most popular network for this age bracket but Instagram, Facebook and Linkedin are common networks as well.

Then the early majority follows. This is the biggest group of people moving to a new social site. These people follow suit after the innovators to a new social media site and they happen to be mostly teens. 81 percent of teens are on social media with Facebook taking the lead for most popular social media site, followed by an increasing Twitter following.

What can follow the early majority other than the late majority. The late majority is still a large group of people flocking to a social site but they jump on the bandwagon a little later on in the game. Although any age group falls within this category, older adults tend to fall behind with the latest media trends. 60 percent of adults (age 50-64) are on social media and a mere 43 percent of adults (age 65+) are on it as well. Facebook still takes the lead for the most popular social media site in this age bracket but smaller sites are on the radar too such as Pinterest and Instagram.

Last but not least are the lagers. The lagers are the very last group of people to join a social media site. This is your grandma deciding to get a Facebook to see what you’re up to (and commenting on all your pictures and statuses) Typically, the lagers are the older adults to say the least. Of course there are exceptions to all the general guidelines but there you have it!

Knowing what social media site your target audience is on and when they are on it can play a big role in advertising to the demographic you want to reach. Knowing your audience is crucial to your social media strategy so stay informed and reach out!

Social media can be a powerful tool. It can also be a confusing and time-consuming one.Social media allows companies to listen to their customers and prospects and build relationships with them.

By now you know that your company needs a social media strategy. We work with small to medium size businesses looking to add customers and grow profits.

Media Management Services Inc. offers a comprehensive program to help you effectively use social media. We believe that a successful social media campaign includes a solid strategy that includes audience engagement and interaction backed with state of the art analytics.  

 Get a FREE Consultation


advertising strategy media strategy social media Facebook advertising Twitter social media strategy customers engaging customers social media advertising