Media Buying and Inbound Marketing Blog

Media Buying 101: What Viewers Are Watching

By Jane Peters on March 28, 2014 |


Media buyers are watching the overnight ratings as the bad weather hangs on. Last week. TV viewers were watching more CBS programming compared to the other networks.  TV ratings, media buyer  OH

NBC has been leading in the Adults 18-49 demo on Tuesday night, but a season low for The Voice gave the night to CBS's NCIS which earned the night's highest rating

Overall, CBS's prime programing saw an increase as NCIS and Person of Interest both saw their ratings climbs.

New Girl on Fox saw an all-time low and Glee (how old are these students?) stayed the same as last week. 

Sports fans will find the Sports Emmy Awards interesting. The National Academy of Television Arts & Sciences have announced the nominees for the 35th annual Sports Emmy Awards.

Hulu's first ever nomination is in the outstanding new approaches, sports programming category for its mascot docu-series Behind the Mask

Created by Emmy-winning filmmaker Josh Greenbaum, Behind the Mask follows four sports mascots at the high school, college, minor league, and NBA professional levels. The unsexy reputation of a docudrama might just be saved. “These stories you can’t make up. You can’t write them,” Greenbaum says. (Who knew furry creatures would make a good series?) Hulu announced there will be a second season for all you fans.

How we watch TV is constantly changing.  As Hulu and Netflix continue to offer original programming you will see more viewers cutting the cord from their cable providers.

How are you watching TV?  Streaming, cable, antenna?

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At Media Management Services, our approach to media planning and buying is based on:

  • thorough market and product research
  • evaluation of competitive spending levels
  • demographics
  • psychographics

We explore ways to reach consumers by considering all aspects of traditional and emerging media usage. By providing a more focused and targeted media campaign, we help you reach potential customers in today's cluttered environment. We develop an individualized media plan that will meet or exceed your marketing goals and stay within defined budgets.



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