In a not so distant past, outbound marketing was the key to success for a business. However, in the present time cold calls, direct mail, and trade shows just aren’t doing the job anymore. To keep up with the times inbound marketing was formed.
Inbound marketing creates a channel of communication through the internet to reach people who have an interest in your products or services. As the internet has taken over many aspects of peoples lives, it’s easy to see how this new marketing strategy can be effective.
Yet the problem that many businesses are facing is how to keep track of each of the marketing mediums. With so many options, it’s easy to lose track or completely forget about parts of a inbound marketing plan. This is where HubSpot comes in.
HubSpot is a marketing software service company that’s main goal is to help business owners optimize their inbound marketing. The name really says it all when describing the work that HubSpot does. They have created a “Hub” that allows a business to control and analyze the marketing they do via the internet. Services that HubSpot offer include:
- Optimize keyword content on blog posts
- Track visitors to your site and user engagement
- Analyze social media feeds
- E-mail marketing
- Lead nurturing
- Generate reports that measure the effectiveness of your marketing.
Having all of these tools in one place takes the pain out of inbound marketing, and also gives a business insight into how effective their current strategy is. HubSpot can help create a marketing plan that is successful and long-lasting.
The internet and the people that use it are changing constantly. HubSpot helps keep you on the right track, keeping you current and relevant.
One of the phrases you might here when listening to the founders of HubSpot: Brian Halligan and Dharmesh Shah say is: “Make marketing that people love”.
HubSpot is about creating lasting content that fosters an ongoing relationship between you and your customers.
Would you like to learn more about how Hubspot can help you reach your marketing goals? Click the button below for a Free Consultation.