By Emily Linthicum, Social Media Manager
Instagram is the latest social network and online photo sharing service that allows you to personalize each photo you take and then share it to a variety of other social media outlets like Facebook and Twitter. The best part is Instagram makes it easy to turn an ordinary picture into something extraordinary by offering filters and affects that can be applied to any of your photos.
Instagram was created by Kevein Systrom and Mike Krieger in October 2010 and then bought by Facebook for approximately 1 billion in cash and stock in April 2012. Since then, Instagram has hit 100 millions active users faster than Twitter, LinkedIn, and even Facebook!
But how can Dentist use Instagram to help attract new patients and maintain current patients in their dental office? Instagram could be a simple and free marketing strategy for your dental practice as long as you’re using it right.
When you first set up an Instagram account, you will have to choose a username. You want to make this username is something that clients can easily identify you by and also something that can be easily searched. For example, a variant of your practice name.
It’s also important to make sure that you know how to use Instagram before you make any of your post public. It might be a good idea to designate someone in your practice that is already an active Instagram user to be in charge of the account.
Now you might ask what exactly should I be taking pictures of? Luckily as a dentist, you have many different options to help promote your practice in a positive light. Here are just a few ideas.
Show off the Pearly Whites: Everyone wants a dentist that is going to make their teeth look perfectly white and straight right? If you have some patients with amazing smiles, get their approval and show off their pearly whites. The best part is Instagram enhances the photos to make them look even more astonishing.
Share what goes on behind the scenes: You would be surprised by how many people are interested in what goes on behind the scenes. We already see this strategy being used in various outlets like film production and back stages passes for musical artist. As a dentist, you could share photos of how you sanitize the equipment or even the stock of toothpastes and toothbrushes.
Market new products and services: Use Instagram to post photos of new products and services that your patients might not be aware of. For example post photos of at home products that you sell or specialty services you offer at your office.
Before and After: People love to see results and showing outstanding results can prompt a client to want the same service done to their teeth. For example, post a photo before and after a clients whitening treatment. You can use other apps along with Instagram to combine more than one photo into the same post. (Try Pic Stitch)
Run a contest: Running a contest on Instagram allows you to engage and get involved with your clients. For example Southwest Airlines gave away gift cards by running a “photo of the day” contest. As a dentist, you could do a giveaway for a new whitening service by hosting an Instagram contest. All you need to do is pick a unique hashtags for contestants to associate their photo with. To go even further, comment on their photos and like photos that you like.