The Extinction of the Cash Register
Have you ever considered using a mobile payment method for your next cup of coffee? The “Square” credit card reader is a revolutionary service created by Jack Dorsey, the co-founder of twitter that allows anyone to accept credit cards right from their iPhone or iPad. This portable device comes with no complicated contracts or monthly fees and all your pay is 2.75% per transaction. The device is sold at Apple, Wal-Mart, Best Buy, RadioShack, and AT&T and only cost $9.99.
With the number of Smartphone users in the United States increasing steadily, it might be beneficial for your business to implement this new frontier in mobile payment methods. Mobile points of sale technologies are beneficial to any business that performs a service but especially fir those who sell goods to people in other locations outside of the office.
This technology can also give businesses who have never accepted credit cards before a less expensive alternative to start up this method. Not only this, but some smaller businesses may not have had a technique to track important sales information. With the squares free analytic system, it can give customers better insight into their numbers improving business decisions overall. The square is also equipped with fast processing, you can often get paid the next day and each transaction takes less time than waiting for approval and printing a receipt.
Undoubtedly, products that let consumers pay using Smartphone’s instead of traditional payment methods are emerging. For example, last year Starbucks had more than 26 million in-store transactions from mobile phones. Other early adapters like American Eagle Outfitters, Toys R Us, Foot Locker, and Macy’s are also supporting mobile point sale technologies.
Are you using mobile marketing as part of your marketing strategy?
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