Media Buying and Inbound Marketing Blog

Do You Pay With Your Smartphone?

By Jane Peters on November 7, 2014 |

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The Extinction of the Cash Register           inbound marketing OH

Have you ever considered using a mobile payment method for your next cup of coffee? The “Square” credit card reader is a revolutionary service created by Jack Dorsey, the co-founder of twitter that allows anyone to accept credit cards right from their iPhone or iPad. This portable device comes with no complicated contracts or monthly fees and all your pay is 2.75% per transaction. The device is sold at Apple, Wal-Mart, Best Buy, RadioShack, and AT&T and only cost $9.99.

With the number of Smartphone users in the United States increasing steadily, it might be beneficial for your business to implement this new frontier in mobile payment methods. Mobile points of sale technologies are beneficial to any business that performs a service but especially fir those who sell goods to people in other locations outside of the office.

This technology can also give businesses who have never accepted credit cards before a less expensive alternative to start up this method. Not only this, but some smaller businesses may not have had a technique to track important sales information. With the squares free analytic system, it can give customers better insight into their numbers improving business decisions overall. The square is also equipped with fast processing, you can often get paid the next day and each transaction takes less time than waiting for approval and printing a receipt.

Undoubtedly, products that let consumers pay using Smartphone’s instead of traditional payment methods are emerging. For example, last year Starbucks had more than 26 million in-store transactions from mobile phones. Other early adapters like American Eagle Outfitters, Toys R Us, Foot Locker, and Macy’s are also supporting mobile point sale technologies. 

Are you using mobile marketing as part of your marketing strategy? 

At Media Management Services, Inc., we continually pursue the latest developments and trends in the marketplace to implement your marketing goals.

We provide a full range of services across traditional and digital platforms. Whether buying TV and radio time or designing an inbound marketing campaign or developing a social media strategy, we help you create a consistent message across multiple platforms. We're not just another advertising agency - we're an extension of your company.

 

References

http://www.cio.com/

http://store.apple.com/us/product/H8332LL/A/square-credit-card-reader-white

http://www.informationweek.com/whats-next-for-mobile-payments/232602617

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