Media Buying and Inbound Marketing Blog

What is Inbound Marketing and How Can It Help Your Practice?

By Jane Peters on April 9, 2013 |

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How do you get new patients or clients with the decline of yellow pages? 

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More and more lawyers, dentists, doctors and other successful professionals are discovering the power of inbound marketing.

Inbound marketing uses email marketing, website optimization, online advertising, blogging, and social media to connect you with the people who are looking for your services.

The good news is inbound marketing doesn't cost nearly as much as traditional advertising platforms and it delivers great results!  You don't need a huge TV budget to compete in today's marketplace.

If you think that inbound marketing doesn't work or shouldn't be part of your marketing strategy here are some facts you should consider:

SEO

  • Worldwide, we conduct 131 billion searches per month on the web. (Comscore, January 2010)

  • 57% of TV viewers use the web simultaneously. (Nielson, 2009)

  • 70% of the links search users click on are organic, not paid. (Marketing Sherpa, February 2007)

  • Companies that blog have 97% more inbound links. (HubSpot State of Inbound Marketing Lead Generation Report, 2010)

  • Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)

Blogging

  • Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. (HubSpot State of Inbound Marketing, 2012)

  • Nearly 40% of US companies use blogs for marketing purposes. (eMarketer, August 2010)

Social Media

  • 84% of B2B marketers use social media in some form. (Source: Aberdeen)

  • The majority of marketers (59%) are using social media for 6 hours or more each week. (Source: Social Media Examiner)

  • Companies that acquired customers from Facebook: B2B is 43%. (State of Inbound Marketing, 2012)

Email Marketing

  • 80.8% of users report reading email on mobile devices (HubSpot)

  • Over 50% of respondents say they read “most of” their emails (HubSpot)

  • 65% prefer emails that contain mostly images vs. 35% who prefer mostly text (HubSpot)

Analytics

  • Spending on marketing analytics is expected to increase 60% by 2015. (Source: CMO Survey)

    Today, when looking for a professional service provider, consumers start by using search engines, reading informational blogs, and finding helpful content shared in social media. 
    In order to remain competitive, your website needs to be found where consumers are searching for the services that you provide. Inbound marketing helps your firm connect with potential clients and or patients.

    If you would like to learn more about inbound marketing, download our FREE eBook, The Essentials of Inbound Marketing.      


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