By Taylor Cochran, Social Media Manager
In a world where technology changes as quickly as the weather, it can be intimidating to develop a successful new and social media launch campaign. The first step is realizing that staying with the times is imperative to the success of your business.
The next step is determining who will be responsible for carrying out your campaign in all its glory. For smaller businesses that don’t have the luxury of hiring employees for this specific job, developing a launch plan may seem impossible.
For starters, it’s important to understand the difference between new and social media. New media includes:
- mobile outlets
Social media is the conversation generated by these forums on
- LinkedIn, etc.
The ins and outs of new and social media are not things that can be learned overnight, and that is the most important concept to remember in managing your media. This is a continuously evolving process to be explored through trial and error in order to discover the best practices for your unique business.
Although communication patterns have changed immensely in the past decade, and having a social media presence is necessary for a successful business, it’s imperative that you do more than dip your toes in the water when you launch your campaign.
“If you’re not going to do it right the first time, don’t do it at all,” is a very common phrase that is also very applicable when launching a social media campaign. Businesses that create a Facebook page or Twitter account, shoot out ten posts right away and then don’t touch it again for months are more than likely just wasting their time and effort.
Having a social media presence is exactly that; have a presence! The most successful businesses in social media are active, constantly interacting with the public and creating content that drives conversation.
Luckily, for those businesses whose spare time is scarce, there is software, like HubSpot, that makes managing social media really easy and allows you to schedule future posts.
A great practice to adopt in this case is creating a social media calendar. On the calendar you can map out your social media campaign for the upcoming week or even the entire year. Then, just schedule it through HubSpot for what day and time you want it to be posted and you’re done!
Other tips to keep in mind:
- In order to make your audience most receptive to your social media efforts, display the icons for your new media outlets at the top of your website. They will be easy to find and readily available.
- Strategize a plan for Pinterest. Pinterest is one of the newest social media platforms and is stirring up quite a reaction in the social media world.
- Don’t let people forget you are there. This cannot be emphasized enough. Think REPETITION- promote your brand by carrying your slogan, name and values throughout your campaign. Think INTERACTION- provide content that calls for a response.
Judging the success of your new and social media campaigns is another concept that may be daunting. The best way to handle this is to craft goals for the campaign and specific ways of measuring each goal. This can be as simple as aiming to receive a percentage of “likes” on Facebook or comments on blog posts on a monthly basis. And although ever-changing technology may not seem like something to rely on, new ways of measuring social media analytics are constantly being developed to make these processes easier in the future.