Businesses are flocking to Twitter. It’s the hottest social media platform for bonding with customers and potential customers. Its low cost makes it attract to small and medium sized businesses that don’t have the mega budgets of the big brands. Setting up an account is easy and you can set up multiple Twitter accounts if you need them for different areas of your company.
Posting pertinent information and following like-minded users can build your followers quickly.
Don’t be tempted by companies offering thousands of new followers for a price. Twitter is very clear about the rules for websites or applications claiming they can get you hundreds or thousands of followers quickly. These are bad news. These programs usually request payment for followers, or want you to follow a list of other users in order to participate. Using these is not allowed according to the Twitter Rules. Trying to scam the system can land you in Twitter Jail.
By following a few basic rules established by Twitter, you can use the power of Twitter to build your brand and connect with followers in a meaningful way.
According to Twitter these practices are prohibited:
1. Do Not Follow and Unfollow other users aggressively to build your connections. Twitter monitors account to insure that aggressive practices are not being used. Twitter defines aggressive following as indiscriminately following hundreds of accounts just to garner attention. If you are following a few users who have Tweets that seem interesting, Twitter considers this as normal and it is not considered aggressive.
2. Do NotImpersonate Someone Else: You may not impersonate others through the Twitter service in a manner that does or is intended to mislead, confuse, or deceive other users.
3. Respect Other Users’ Privacy: You may not publish or post other people's private and confidential information, such as credit card numbers, street address or Social Security/National Identity numbers, without their express authorization and permission.
4. Do Not Threaten Other Users. You may not publish or post direct, specific threats of violence against others.
5. Do Not Use Twitter for Illegal Practices. All of your online conduct and content needs to be legal and acceptable to Twitter
Twitter wants the platform to be a positive and productive experience for everyone. Following their simple rules will keep you out of trouble and help you grow your business.