Media Buying and Inbound Marketing Blog

Are You Guilty of Binge TV Viewing?

By Jane Peters on March 12, 2013 |


The big news at the HRTS State of the Cable Network Business luncheon on Feb. 27, was how TV media buyerTV viewing habits are continuing to change.  The new buzzword that cable programmers are using is  “binge viewing.”  

What is binge viewing?  Perfect for a snowy weekend, it is watching multiple episodes or an entire season of a series in a short period of time.  Appointment TV it isn’t. 

It’s so great to not have to wait a week to see what happens next.  It’s staying up all night to watch all 13 episodes of House of Cards (something I did), or watching multiple episodes of your favorite TV shows.

You’ve probably seen the ads on cable for back-to-back episodes of a show airing all day on a Saturday.  The networks know this is a trend that’s popular and growing, especially with busy women demos that have a DVR, but don’t have the time to watch the latest installment.

Working women who love the soaps have been doing this for years, taping a week’s worth of shows to watch over the weekend.

Netflix ‘s full season release of House of Cards was a game changer.  The series a political thriller starring Kevin Spacey as Francis “Frank” Underwood, as U.S. Representative, a Democrat from South Carolina's Fifth Congressional district and the U.S. House of Representatives' Majority Whip.  

Frank wields his power ruthlessly to further his own agenda with his wife, Claire, played by Robin Wright.  They’re a ruthless Washington power couple you would never want to cross. 

Based on the British mini-series, The House of Cards met with rave reviews and I doubt anyone watched just one episode.

Everyone seemed to agree that the best creative talent has moved to cable for more freedom though probably a lot less money.  The best shows all seem to be on cable.

HBO’s Michael Lombardo said, “The paradigm has shifted; serious adult drama is happening on cable. That’s what people talk about on Monday -- it’s the cable show they saw, not the movies anymore.”

Have you been guilty of binge viewing? What shows do you like to binge on?

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