Media Buying and Inbound Marketing Blog

Netflix Is Changing How We Watch TV! House of Cards!

By Jane Peters on February 3, 2013 |

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Netflix changed how we watch movies. (Just ask Blockbuster). Now they are changing how we media buyer, inbound marketingwatch TV. 

Friday they released the first season of House of Cards, a political thriller starring Kevin Spacey as Francis “Frank” Underwood, as U.S. Representative, a Democrat from South Carolina's Fifth Congressional district and the U.S. House of Representatives' Majority Whip.  Frank wields his power ruthlessly to further his own agenda with his wife, Claire, played by Robin Wright.  They’re a ruthless Washington power couple you would never want to cross.

Based on the British mini-series, The House of Cards, US viewers will be totally entertained. The first 13 episodes have met with rave reviews.

John Crace of The Guardian described the new version of House of Cards saying, "This hardwired venality is what makes this show so watchable. Here are the realities of political life as most of us suspect them to be. Ramped up, maybe, but still close enough to the truth. Men and women who may once have started out in politics with the intention of doing some good but have long since lost that idealism.”

“By the time they make it to Washington or Westminster, every politician has made too many unkept promises and stabbed too many people in the front not to be compromised. All that matters from there on is the pursuit of power. And House of Cards is as entertaining a vision as any of how most politicians would like to play politics if they thought they could get away with it."

I stayed up until 4 am to watch the entire season this weekend and I can’t wait for season two.  (Netflix has ordered 13 more episodes) Spacey is brilliant.

Netflix has hit another home run in their pursuit of original content. Their first series Lilyhammer, the comedy/drama starring Steven Van Zandt, who plays an American mobster relocated by the FBI to Norway, was met with equally great reviews.  The second season has yet to be released as the star’s touring schedule has delayed production.

Because it's streaming, there are no commercial interruptions, something viewers like more and more.  But as viewers seek more content without commercials, how will traditional networks compete?  Advertisers are discovering the diminishing return from ad dollars spent on traditional network TV and turning to inbound marketing to attract new customers.

Inbound marketing helps potential customers find you or your company through search. With the right tools, small and medium sized businesses can compete effectively with the big companies that could dominate market share with large TV budgets. 

If you’d like to learn more about Inbound Marketing and how affordable it can be contact us for a FREE Consultation!

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