All savvy professionals know that maintaining a positive online presence is essential. How you manage your social media is key to your success. All the social platforms, Facebook, Twitter, LinkedIn, etc. are always looking for ways to add value to the user experience and out maneuver the competition. They are continually adding new features and sometimes it's difficult to keep up with all of their innovations.
LinkedIn has a new feature that is popping up on everyone's radar.
This new feature worth considering is LinkedIn Endorsements. This allows users to endorse connections for a skill they’ve listed on their profile or recommend one they haven’t added. This is different than the recommendations feature, where users can request a written recommendation that can be posted on the user’s profile.
Introduced in September, skill Endorsements are a great way to recognize your 1st-degree connections' skills and expertise with one click. They also let your connections validate the strengths found on your own profile. Skill Endorsements are a simple and effective way of building your professional brand and engaging your network.
Though Endorsements might not be viewed with the same relevance as your recommendations, (to endorse someone you just need to check a box), they are still valuable. A recommendation requires more time and thought on the part of person writing the recommendation and suggests a stronger connection.
According to LinkedIn, the product has been a huge success. LinkedIn says that there have been 550 million Endorsements so far and 10 million are given every day. That level of activity has doubtlessly boosted LinkedIn's engagement metrics.
There are several positive attributes to the Endorsement feature:
- It is similar to Facebook’s “Like” button and easy to use.
- Someone looking for a job can build his or her reputation for having the skills relevant to their job function and industry without imposing on their contacts.
- You don’t need to ask for a skill endorsement to receive one. You’ll also be notified by email when you receive an endorsement. They are also only currently available to members who use the English version of the site.
- Endorsing your colleagues also helps keep strong connections with the people in your network. You may find that after endorsing a colleague from the past, it’s easier to reach out to them because you’ve recently been in touch.
- Endorsements will help with profile optimization and SEO making it easier for people to be found.
- Colleagues can recommend additional skills that may be added to the user’s profile. This is a nice way for people to help each other build a more digitally distinct presence and generate additional interest from potential employers.
- It helps job seekers by offering more regular prompting to examine the skills section. The skills that are listed on the LinkedIn profile have become more important over the past few months.
- Recruiters have viewed written LinkedIn Recommendations and the people who wrote them as important, but the Endorsements feature is only a few months old. In a competitive job market, this is a simple way to offer a potential employer a quick overview of your skills and could provide you an edge over candidates who require recruiters to read their entire profile.
I recommend to my clients they continue to ask for recommendations, but not ignore Endorsements. Both will help you build a positive online profile.