Media Buying and Inbound Marketing Blog

Why Are LinkedIn Company Pages So Important?

By Jane Peters on January 23, 2013 |


LinkedIn is the world’s largest professional network. As of January 2013, LinkedIn reports more than 200 million registered users in more than 200 countries and territories. media buyer OH, inbound marketing

What's so exciting about LinkedIn? It lets you:

  • Highlight your company's story.

  • Increase your page rankings with search engines.

  • Create a contact network consisting of direct connections, the connections of each of your connections (termed second-degree connections) and also the connections of second-degree connections (termed third-degree connections). This can be used to gain an introduction to someone you wish to know through a mutual contact.

  • You can upload your resume or design your own profile in order to showcase work and community experiences.

  • You can use LinkedIn to find people and business opportunities recommended by someone in your contact network.

  • As an employer, you can share career opportunities and search for potential candidates.

  • You can post your photo and view photos of others to aid in identification.

  • Explore companies of interest

  • Get the latest company updates and industry news

  • Research products & services

  • Status updates allow you to engage directly with existing customers and prospects.  Spread the word about company news or offers, start a conversation around a hot topic in your industry, or share an interesting article or video.

  • Customer recommendations provide an authentic endorsement of your products and services, making it easy for prospective customers to feel confident about doing business with you.

  • Career opportunities can be showcased, along with spotlighted employees and a view into your company's culture.

With a company profile you can develop meaningful engagement with your network. You can use analytics to find out who’s visiting your page, who’s attracted to your company, and what visitors and followers are interested in learning about you. Use these insights to hone your messages, drive more traffic to your page, and create new leads & customers.

If you would like to learn more about how to use LinkedIn company pages more effectively, download our FREE Whitepaper Learn the 5 Most Common Mistakes Companies Make on LinkedIn.  


                                        Download The 5 Most Common  Mistakes Companies Make on LinkedIn







inbound marketing agency social media for business LinkedIn