Media Buying and Inbound Marketing Blog

Media Buying 101: Tuesday TV Ratings for 1/8/13

By Jane Peters on January 9, 2013 |

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If you watch TV during primetime, CBS is probably the network you’ll find yourself tuning in most often. (It’s a national trend.)  For media buyers, CBS is a safe bet when looking for prime ratings.

CBS dominated in prime time with 16 of the top 19 prime shows for the 4th Quarter, according to Nielsen’s national ratings.  Eight of the top rated shows were NCIS episodes and four were the Big Bang Theory episodes.

Tuesday night 1/8/13 NCIS attracted 20.874,000 viewers, making it the number one show for Adults 18-49.  Vegas was #2 with 10,781,000 viewers.

Betty White's Off Their Rockers attracted 5,660,000 viewers, on NBC.  The New Normal garnered 3,257,000 million viewers.

Late night TV has changed for the betterJimmy Kimmel Live moved to a new time slot on media buyer, inbound marketingTuesday night (11:35pm) and had its second biggest audience since its inception in 2003. ABC’s move proved to be a good one as the audience increased 59%.  

Kimmel’s show started out with a bang when Jennifer Aniston appeared wielding weapons including a sledgehammer, a pair of scissors and embarrassing vacation photos.

She used the sledgehammer to take out Kimmel's new desk while declaring "out with the old, in with the new!" and noting the show's time change.

In the 25 markets with Local People Meters, Jimmy Kimmel Live ranked No. 1 in its time period in Adults 18-49 in 13 markets, including the No. 1 U.S. market: New York, Chicago, Philadelphia, Dallas, San Francisco, Atlanta, Houston, Seattle, Miami, Cleveland, Orlando, Sacramento and Baltimore. It also won the time slot in 8 of the Top 10 markets for households, including each of the Top 4 (NY, LA, CH, PH).

While the ratings for all three of the late night talk shows are close, media buyers will be looking closely at Kimmel to see if the numbers stay strong.

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