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Media Buying 101: Football Rules the Ratings

By Jane Peters on November 12, 2012 |

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The TV ratings for the week ending Nov. 4 are in.  Live broadcast programs topped the ratings on both traditional networks and cable.  If you're wanting to reach more viewers, the following ratings report will give you clues on how to tweak your media buys.                        media buyer OH

Nielsen has reported that NBC's Sunday Night Football was the #1 rated show for Adults 18-49 with a 8.5 rating and was number one in total viewers. CBS' Big Bang Theory was #2 with a 5.2 rating for Adults 18-49 and NCIS was number two with total viewers.

ESPN's Monday Night Football topped cable viewership for the week with 10.721 million viewers. The Walking Dead was the top cable scripted program with 9.270 million viewers. Also doing well in the ratings war is NBA Basketball on TNT.
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Rank Shows Net Day Time Viewers Live+SD (000)
1 NFL REGULAR SEASON      L ESPN Mon 08:30P-11:33P 10721
2 Walking Dead AMC Sun 09:00P-10:01P 9270
3 NBA Basketball TNT Tue 08:04P-10:48P 5371
4 NFL REGULAR SEASON GAME NFLN Thu 08:31P-11:23P 4795
5 Sons Of Anarchy FX Tue 10:00P-11:05P 4585

What were you watching last week?

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