Media Buying and Inbound Marketing Blog

Will Netflix Change How We Watch TV?

By Jane Peters on September 4, 2012 |

Share:

Netflix continues to strive to change the way we watch video content. media buyer Ohio

Having announced the return of Arrested Development, the announcement of a second season of Lilyhammer cements their continued drive for original content.

Netflix changed how we watch movies.(Just ask Blockbuster). Will they change how we watch TV? Because it's streaming, there are no commercial interruptions, something viewers like more and more.  But as viewers seek more content without commercials, how will traditional networks compete?  How long before advertisers discover the diminishing return from ad dollars spent on traditional network TV? 

Lilyhammer if you missed it, is now streaming on Netflix.  The comedy/drama stars Steven Van Zandt who plays an American mobster relocated by the FBI to Norway.  The first 8 episodes were funny and engaging.  Hopefully the second season will be another 8 episodes but it is unknown when the season will shoot since Van Zandt is touring with Bruce Springsteen and the E Street Band.

When Van Zandt was on The Sopranos, the show reduced the onscreen presence of his character, Silvio Dante, during past E Street Band tours – but Lilyhammer stars Van Zandt, eliminating that option.

Lilyhammer follows New York mobster Frank “The Fixer” Tagliano as he enters the federal witness protection program after ratting on his boss. A sports fan, Frank wants to make his new life in Lillehammer, the Norwegian town that hosted the 1994 Winter Olympics – or as he calls it “Lilyhammer.” Frank has visions of a paradise of “clean air, fresh white snow and gorgeous broads” far away from the temptations of New York and from the mob's hit men. He soon reverts to his old ways and finds himself the owner of a nightclub called The Flamingo.

After opening up the club, Frank begins to move into position to assume control of the Lillehammer underworld.  His new and pregnant girl friend, Sigrid leaves him because of his secrets and lies in the last episode, leaving everyone anxious to see where this small time Norwegian crime boss will strike next.

If Arrested Development is half as good as Lilyhammer, Netflix will have another winner and may well be on their way to changing TV viewing.

Have you had a chance to see the first season of Lilyhammer?  Are you as excited as I am to see the second season? 

Click me

TV advertising Lilyhammer Steven Van Zandt

false