Media Buying and Inbound Marketing Blog

Media Buying 101: TV Ratings for May 28-June 3

By Jane Peters on June 6, 2012 |

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media buyer OHThe week of May 28 had a few surprises.  Howard Stern led America's Got Talent (Tuesday on NBC) to the number one spot with 11.5 million viewers.  NCIS was second with 10.2 million.  America's Got Talent on Monday ranked third with 10 million viewers.

The History Channel has to be rejoicing.  The critically acclaimed Hatfields and McCoys set all time cable records with 14.3 million viewers on Wednesday at 9 pm and 13.9 million on Monday.  Tuesday delivered 13.1 million. Proving yet again that hillbillies are big ratings. The NBA games fell to fourth through ninth place and Pawn Stars was number 10 with 6.7 million viewers on Monday at 8:30 pm. 

Tonight at 8 pm on CMT, President Barack Obama and Republican Mitt Romney will appear in a comedic opening segment of the CMT Music Awards, hosted by Toby Keith and Kristen Bell.  With the overload of political TV ads here in Ohio, viewers are subjected to political hype during most breaks on the major networks.  Now viewers must endure the equivalent of product placement in the programming as politicians pander to the country audience.

With everything going on in the country and the world, I am not impressed by a comedic president or wanna be and already resent the wretched excess of the political spending and it's intrusion into the TV landscape (and the election is months away). Never easy to be a media buyer during an election season, media buyers in Ohio are scrambling to avoid the preemptions from all the political dollars that have flooded the major cities this spring.

USA's highest rated series Royal Pains will premiere it's 4th season tonight at 9 pm.  Also tonight, Hot In Cleveland wraps it's 3rd season on TV Land at 9 pm. Betty White stars in the series that has been renewed for a fourth season. The series averages 2.5 million total viewers per episode.

What will you be watching tonight?

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media strategy TV ratings political advertising

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