Media Buying and Inbound Marketing Blog

Media 101:TV Ratings for March 26-April 1

By Jane Peters on April 9, 2012 |

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advertising agency OhioThe ratings for March 26-April 1 don't have any big surprises for advertising agencies or their media buyers.  There was a tie for the number one ranked show with 11.5 households watching Dancing With the Stars on ABC and NCIS on CBS.

American Idol on Wednesday was third with 10.5 household ratings and the results program for Dancing With the Stars was close behind with 10.2 hh.

On cable the Kids Choice Awards on Nick achieved a 3.3 household rating and WWE Raw on Monday at 10 pm had a 2.7 rating.

The NBA is starting to register with a 2.3 on TNT's Thunder vs. Lakers game.

Donald Trump's latest firing was Lou Ferringno on Celebrity Apprentice Sunday night on NBC.  The teams were given the task of creating an ad for Entertainment.com. You can read USA Today's  full report of the screaming match that took place in the board room.  I can't remember ever being in a board meeting and people behaving like that.

Nurse Jackie's 4th season debuted on Sunday on Showtime.  The season starts with Jackie checking into rehab. Edie Falco continues to entertain in the title role.

Modern Family’s Sofia Vergara hosted Saturday Night Live on Saturday night.  Among the highlights of the episode was a Hunger Games parody, which they saved for the end for some reason, and the return of “Drunk Uncle” to Weekend Update.

What are you watching?

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