Media Buying and Inbound Marketing Blog

Media Buying 101: TV Ratings for Feb. 13-19

By Jane Peters on February 27, 2012 |


media buyer columbus OHLast week's prime shows with the best ratings were #1 NCIS with an 11.7 rating.  American Idol was #2 and #3 with a 10.8 and a 9.8.  (Idol seems to be slipping a little this season.)  NCIS :Los Angeles has the #4 spot with a 9.8 also.  NBC's The Voice showed a respectable 9.4 rating.

Cable programing had Walking Dead leading with a 3.8 and Jersey Shore at #2 with a 3.5.  CNN was a surprise ratings grabber.  It ranked well with the special Whitney Houston programs that ran from noon to 4pm on Saturday and averaged a 3.2 rating.

March 25, after a contract dispute delay, Mad Men will begin Season 5 on AMC. The first show of the new season will be a two hour presentation.  Since its first show in 2007, this critically acclaimed show about the advertising industry has attracted a very loyal audience.  I  can't wait to see what Don Draper has in store for us.

What was your favorite show this week?

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